We specialize in Local Marketing and not a specific business type. We work with local small business owners within a diverse range of business types. Each week we post an article with marketing advice for a different business type that we support.

For independent insurance brokers, it takes a lot of hard work to build a steady stream of leads and customers. You must know your target audience and decide how to meet their insurance needs. We came up with this Ellipsis Marketing guide to give you a few marketing ideas:

Excellent Customer Service

If you provide excellent customer service when working with customers, they will stick around. In most cases, clients judge insurance brokers by the quality of their customer service. How quickly do you return calls? Do you anticipate your client needs and give them advice?

You should demonstrate professionalism at all times by asking conversational questions to help find the right insurance package for each customer. By understanding the goals and life stages of each customer, you build lasting relationships. To maintain a consistent brand, respond to emails, text messages, phone calls or tweets, in the same way, communicating the same information.

Network with your community

As an insurance broker, engaging in relevant community outreach programs is an essential step in gaining more clients. Participate in community events such as local fairs, meet up groups, local school, sports, and charity events. These events may get you in front of your target audience and get you new leads.

Always carry business cards with up-to-date contact information and services. A new lead can come from anywhere at any time. Partner with local real estate agents, car dealers, and accountants to help you gain appointments. You can also reach out to financial planners and mortgage brokers to build partnerships.

Current Customer referrals

Referrals from happy clients is a sure way to build your success. Ask for recommendations and reviews from your clients. When you provide outstanding service to your clients, they will show appreciation by giving you referrals.

Create a referral reward program with an easy to follow procedure and attractive rewards that will entice your clients to share their experience of working with you.

Email Marketing

When pitched effectively, emails can help you convert leads into sustaining relationships. Your first goal is to create a catchy subject line to motivate your leads into opening your email and interacting with you.

Insurance brokers often set up email marketing campaigns to say thank you for referrals, send reminders or share important insurance related news. Additionally, emails provide a way to keep in touch with customers during the months and years in-between transactions.

Adopt Social Media Marketing

Are you using social media channels to spread the word about your business? If not, you are missing out on an excellent opportunity to interact with prospects and clients.

Facebook, Twitter, Instagram, Snapchat, LinkedIn and other social media sites provide platforms to sell yourself and build trust. Use your pages to share valuable and engaging information such as questions regarding insurance and encourage your followers to respond. Run ads to target potential clients outside of your group of followers. This way, you can connect with current and future clients.

Examples of information to share on social media include; local events, insurance news or tips, articles on insurance topics, videos, discounts, and your core values.

Website and Search Engine Optimization (SEO)

With the technology available today, every insurance broker should have a professional looking website. Your website should be simple, user-friendly and accessible from any device.

Use SEO to enhance your website, your online visibility and the ability for insurance buyers to find your site when searching for insurance services with google or other search engines.

Track all these insurance marketing ideas and put them into practice. And if you have questions, don’t hesitate to reach out!