Small businesses often receive emails from external third-party partners claiming to represent Google, offering to help optimize their Google Ads campaigns. While some of these emails are legitimate, others can be outright scams. It’s crucial to know how to respond to such emails and verify their authenticity. Always check the sender’s email address, which should end with “google.com”. If you’re unsure, you can reach out to Google Support or consult with a trusted marketing advisor like us to ensure you’re not falling victim to a scam. If you do decide to speak with them, remember to ask critical questions about your industry and why they are pushing Google products over other marketing channels to gauge their true intentions.

Who Are Google’s Third-Party Partners and What Do They Do?

Google collaborates with a network of third-party partners to help businesses set up and optimize their Google Ads campaigns. These partners are specialized agencies and service providers that work on behalf of Google to offer support and services to new and existing advertisers. Their primary role is to assist businesses in navigating the complexities of online advertising, ensuring that their campaigns are effective and aligned with their marketing goals.

Some of the well-known organizations that Google partners with include Accenture, Atento, Cognizant, Concentrix, Regalix / Marketstar, TDCX / Teledirect, Teleperformance, TMJ, TTEC, and WNS. These partners are carefully selected by Google based on their expertise and ability to deliver high-quality services to advertisers.

The services provided by these third-party partners include:

Campaign Setup: Helping businesses create and configure their Google Ads campaigns from scratch, ensuring that they are set up correctly to achieve the desired outcomes.
Optimization: Continuously monitoring and adjusting campaigns to improve performance, such as increasing conversions, reducing costs, and enhancing ad relevance.
Consulting: Offering strategic advice on how to best utilize Google Ads to meet specific business goals, such as launching new products, reaching targeted audiences, or expanding market reach.
Training and Support: Providing training sessions and ongoing support to help businesses understand and effectively use Google Ads tools and features.
Performance Analysis: Conducting in-depth analyses of advertising performance to identify areas for improvement and uncover new opportunities for growth.

While these partners play a crucial role in helping businesses succeed with Google Ads, it’s important to verify their authenticity. Always check the email address of the person contacting you; legitimate Google representatives will have an email ending in “google.com”. If in doubt, you can reach out to Google Support or consult with a trusted marketing advisor like Ellipsis Marketing to ensure you are dealing with a legitimate partner.

How Might Google’s Third-Party Partners Contact You and What Should You Do?

Google’s third-party partners may contact you through various channels, including email, phone calls, or even direct messages on social media platforms. These partners are tasked with reaching out to businesses to offer assistance with setting up and optimizing Google Ads campaigns. While their intentions are generally to help you make the most of your advertising budget, it’s essential to verify their authenticity to avoid falling victim to scams.

Here are some common ways these partners might contact you:

Email: You may receive an email from a representative claiming to be from a Google partner. These emails often offer a free consultation, performance analysis, or other services to help improve your Google Ads campaigns.
Phone Calls: A representative might call you directly, introducing themselves as a Google partner and offering to discuss your advertising needs and how they can assist you.
Social Media: Some partners may reach out via LinkedIn or other social media platforms, offering their services and inviting you to connect for further discussions.
When you receive such communications, it’s crucial to take the following steps to ensure their legitimacy:

Verify the Email Address: Legitimate Google representatives will have an email address ending in “google.com”. Always check the sender’s email address carefully.
Research the Sender: Look up the name and organization of the person contacting you. Check their LinkedIn profile and see if they are associated with a known Google partner organization.
Ask Questions: Engage in a conversation and ask specific questions about your industry and business. This will help you gauge their knowledge and whether they genuinely understand your needs.
Consult with a Trusted Advisor: If you’re unsure about the legitimacy of the contact, reach out to a trusted marketing advisor like Ellipsis Marketing. They can help you verify the authenticity of the communication and provide guidance on the best course of action.
Be Cautious of High-Pressure Tactics: Legitimate partners will not pressure you into making quick decisions. Take your time to evaluate their offer and ensure it aligns with your business goals.

By taking these steps, you can protect yourself from potential scams and ensure that you’re working with a legitimate Google partner who can genuinely help you optimize your Google Ads campaigns and grow your business.