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GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
September means that summer’s over, it’s back to school time, and back to marketing your business with these local marketing ideas.
The biggest holiday in September is Labor Day, but there are plenty of other marketing opportunities that can boost your business. Here are some marketing opportunities to think about.
Labor Day (Sept. 4) – Focus on local marketing and a better Google ranking to attract more customers. Host a Labor Day sale or mention your loyalty program in your newsletter and on your website.
Positive Thinking Day (Sept. 13) – Use this day to cheer up, motivate, encourage, compliment, thank, help, inspire, or anything else positive. Dentists can focus on smiles, physical therapists on recovery, and interior designers on decorating, just to name a few.
First Day Of Fall (Sept. 23) – The number of light and dark hours is the same today and it’s the official end of summer. It’s an opportunity to publish blog posts, promote products, and share social media images about fresh starts and new beginnings.
Good Neighbor Day (Sept. 28) – Do some outreach across your social media pages and local network to recognize other local businesses or hold a contest where people can nominate good neighbors for a prize.
Here are some marketing ideas for other days in September.
September 1: No Rhyme (Or Reason) Day
September 2: World Coconut Day, Franchise Appreciation Day
September 3: Doodle Day
September 4: Macadamia Nut Day
September 5: International Day Of Charity
September 6: Read A Book Day
September 7: Salami Day
September 8: International Literacy Day
September 9: California Admission Day
September 10: Swap Ideas Day
September 11: Make Your Bed Day
September 12: Day of Encouragement
September 13: Roald Dahl Day
September 14: Live Creative Day
September 15: Online Learning Day
September 16: Working Parents Day
September 17: International Country Music Day
September 18: Cheeseburger Day
September 19: Voter Registration Day
September 20: Fried Rice Day, Queso Day
September 21: International Day Of Peace
September 22: American Business Women’s Day
September 23: International Day of Sign Languages
September 24: Punctuation Day
September 25: Comic Book Day
September 26: Family Day
September 27: World Tourism Day
September 28: Neighbor Day
September 29: Coffee Day
September 30: Love People Day
If you’re looking for week-long ways to market your business, try these.
Sept. 1-7: International Enthusiasm Week
Sept 5-9: Payroll Week
Sept 10-16: Assisted Living Week
Sept. 17-23: Farm Animal Awareness Week, Rehabilitation Awareness Week
Sept. 24-30: Deaf Dog Awareness Week, Sea Otter Awareness Week
You can even plan a month-long promotion that might include blog posts, sales, social media posts, contests, and more with these.
Self Improvement Month – Host a virtual challenge for your followers with a daily self-improvement call to action. Ask people to share favorite books, places, or activities that inspire them to grow. Encouraging followers to interact and give feedback on your social media pages builds customer loyalty and community.
Childhood Cancer Awareness Month – Try hosting a fundraiser where you can sell T-shirts that support a child or the cause in general and encourage photo sharing to include your online audience.
Food Safety Education Month – A chance for health specialists and restaurants to promote their services, share best practices, educate people, and promote healthy foods.
Here are some other ways to market for the whole month.
Looking for more ways to market your business? Try these September themes.
Back To School – Run student discounts, a back-to-school promotion, or offer back-to-school-themed products. Generate buzz on social media to reach college students or join with student organizations for virtual events.
Fall Harvest – Corn stalks and hay bales from a local farm (or farmer’s market) make great decorations outside of a brick-and-mortar store. Take pictures of your fall-themed decorations and products to share on your social media pages and Google My Business profile. Include creative hashtags to increase engagement and reach of your posts.
Moving Day – Many people move in September, making it a good time for movers, furniture stores, and other moving-related businesses to make sure their website and listings are optimized for Google’s local search so people can find them.
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