If you’re a small business owner, chances are you’ve spent time thinking about your products, services, and maybe even your logo. But when it comes time to build a website, there’s one task that often stumps even the most experienced entrepreneurs—writing your own bio for the “About Us” page.

At Ellipsis Marketing, we’ve helped many small businesses get online with our powerful and affordable website solutions. But one of the most common delays we run into during the website-building process is this: the business owner hasn’t written a bio yet or isn’t sure what to say.

Sound familiar?

If writing your bio feels awkward or overwhelming, you’re not alone. In this blog, we’ll share simple tips to help you put together the information we need. We’ll also show you how our team takes what you give us and turns it into a professional, polished bio that reflects who you really are.

Why Your Bio Matters More Than You Think

You might wonder—why is the bio so important. Isn’t the website more about what you sell?

Here’s the truth: customers don’t just buy products or services. They buy from people. Especially for small businesses, the “About Us” page is often one of the most-visited pages on your entire site. Visitors want to know who’s behind the business. What’s your story? What do you stand for? Why should they trust you?

That’s what your bio answers. It builds connection and trust. And that’s why it’s worth spending a few minutes to get it right.

How to Create Your Website Bio?

Step 1. Identify Your Goals

Before you start writing anything, take a moment to define what you want your bio to achieve. Ask yourself: Why am I writing this? What do I want visitors to learn or feel after reading it? What action do I want them to take next?

Your goals could vary depending on the type of website you have. If you run a business, your bio might aim to establish credibility and explain how you solve customer problems. If you’re creative, you might want to show your personality and highlight past achievements. If you’re offering services, the bio should clearly communicate your expertise and how people can hire you.

Identifying your purpose early helps you stay focused, making your bio stronger and more relevant from the start.

Step 2. List Key Elements

Now that you know your goals, outline the essential information to include. A strong bio generally contains the following elements:

• Your Name and Role: Make it clear who you are and what you do.

• Background Info: Share a brief summary of your experience or education.

• Achievements: Highlight accomplishments that build credibility.

• Your Mission or Values: What drives your work? What are you passionate about?

• A Personal Touch: Include something relatable—like a hobby or fun fact.

• Call to Action: End with a line inviting readers to contact you, follow your work, or explore your services.

Listing these ahead of time helps you stay organized and ensures you don’t forget important points as you start drafting.

Step 3. Draft Your Bio

This is where your ideas start to come together. Start by writing freely, using your outline to guide you. Keep your tone in line with your brand—friendly, professional, conversational, or creative. It’s okay if it feels rough at first; the key is to get your thoughts on the page.

Don’t worry about getting it perfect. Focus on clarity, authenticity, and connecting with your audience. Try to write in the first person (“I”) if you’re a solo entrepreneur or freelancer, or the third person (“she/he/they”) if it fits a more formal brand.

Keep your paragraphs short and easy to scan. Use clear language that even someone outside your field can understand. Remember—your website bio isn’t just about you. It’s about what you can do for your visitors.

Step 4. Get Professional Feedback

Once you’ve written a draft, it’s time to get a second opinion. Sometimes, what makes perfect sense in your head might confuse others. Ask a few trusted people—friends, mentors, or colleagues—to review your bio. Better yet, if you have access to a marketing professional or copywriter, get their feedback.

Ask them questions like:

• Does this clearly explain what I do?

• Does it feel true to my personality?

• Is there anything confusing or missing?

Don’t take critiques personally. Use the feedback to improve your bio and make it more engaging and effective for your target audience.

Step 5. Revise and Proofread

With helpful input in hand, revisit your draft and polish it. Cut out unnecessary words, tighten the structure, and double-check that your message aligns with your goals. Make sure every sentence serves a purpose.

Pay close attention to spelling, grammar, and punctuation. A bio with typos or awkward phrasing can undermine your professionalism. Use tools like Grammarly or ask someone with strong writing skills to do a final proofread.

Once revised, read it aloud. Does it sound like something you’d say in a conversation? If not, tweak it until it does. A polished and natural-sounding bio will help readers trust you and want to learn more.

What If You’re Still Not Sure What to Write?

Don’t worry! If you’re still stuck, here’s a quick fill-in-the-blank bio template to get you started:

Hi, I’m [Your Name], the owner of [Business Name]. We specialize in [type of service/product] and have been serving the [City/Area] community since [Year]. I started this business because [your “why”]. What I love most about my work is [your favorite part of the job]. Outside of work, you can usually find me [hobby/personal detail]. I look forward to connecting with you and helping you with [how you help your customers].

You can email us this version as-is, or tweak it a little to add your own voice. We’ll take it from there.

Bonus Tips for a Stronger “About Us” Page

Besides your bio, there are a few extras you can include to make your “About Us” page even better:

• Team Photos: A friendly photo of you (and your team, if you have one) helps customers feel like they know you.
• Mission or Values Statement: If your business has a clear mission, include a short statement to show what you stand for.
• Customer Testimonials: Adding a quote or two from happy customers adds trust and credibility.
• Keep It Short: You don’t need to write an essay. A bio that’s 150–300 words is perfect for most “About Us” pages.
• Show Some Personality: Your bio is your chance to show who you really are, so don’t be afraid to let your personality shine through.

We include all of these elements in our Website Program as part of building a complete, conversion-focused site.

Don’t Let Your Bio Hold Up Your Website

Many small business owners delay launching their websites simply because they’re stuck on writing their bio. But your online presence is too important to put on hold. That’s why we make it easy—just send us your story in whatever format works best for you, and we’ll take care of the rest.

Whether you’re launching your very first website or looking to refresh your current one, our team at Ellipsis Marketing is here to help.

Let’s Build Your Website—Together

If you’re ready to finally get your business online (without all the tech headaches), check out our Website Program. It’s designed specifically for small business owners who want a professional, custom-built website—fast, affordable, and with ongoing support.

You focus on running your business. We’ll take care of the website—and yes, that includes your bio.

Let’s get started today.