If you are in the business of selling High End Jewelry, you know your business is changing. More consumers are going online, even for high ticket items. Bay Jewelers noticed that and wanted to connect with the younger generation that is still interested in buying timeless products like diamonds and pearls, but are more accustomed to talk about such things on Social Media.
What we loved about this project is the story telling aspect of it. Each jewelry item, be it a ring or a necklace, has a story to tell. They are like living things that move people's emotions. Our content writers came up with some amazing posts that helped increase awareness and generate leads.
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