Bolden Tax Services builds a strong go-to-market strategy using Ellipsis Google Ads

Challenge:

Bolden Tax Services wanted to test effectiveness of Google Ads in the EU and Asia region, specifically targeting US Expats looking for tax services. This was a test campaign to understand market demand and size so further marketing planning could be done. However, being a small team, and not having in-house expertise in complex Ad campaign management, Bolden Team was struggling to run a campaign that would help them find the kind of data they were looking for.

Solution:

Ellipsis Marketing lead discovery sessions with Bolden Team, performed keyword analysis and Ad planning based on the goals Bolden Team wanted to achieve. We created a series of campaigns with different Ad Groups, targeting different demographics. Effectiveness of Ads was shared and discussed on monthly basis.

Result:

Bolden Team got rich data on their target demographics, and identified key geographic areas and demographics where their services were in high demand. The data helped them plan their business expansion based with highest return on investment.

Tags: case-study,location:Danville+CA,program:Google Ads,industry:100002,google ads for tax services,cid:37