Button Maids is a home and commercial cleaning startup based in Pleasant Hill, California. The company has a unique website that instantly connects high quality cleaners with homes and businesses needing cleaning services. Customers can book appointments and pay online. Cleaners get instant payout. When Button Maids started, they were looking for an effective channel to reach out to local neighborhoods in and around Pleasant Hill. While they were already utilizing the usual digital marketing channels such as Facebook, Google and Next Door, they also wanted to increase the reach through traditional print media. For this Button Maids hired Ellipsis Marketing. Our team did extensive research and created a list of targeted homes for sending out the postcards. To make it look different, we chose a vertical 6x4 design instead of the usual horizontal 4x6. Our full service enabled the small Button Maids team to focus on rest of the pieces of their business while we handled their marketing.
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Tags: case-study,industry:100004,location:Pleasant Hill+CA,program:Custom Postcards,cleaning,maid,small business marketing