Caledonian Club of San Francisco is one of the largest and oldest Scottish Clubs outside of Scotland. The Club had used Television as a medium for promoting their annual games and gathering event. But what makes this campaign different from their previous TV campaigns is that using our partnership with local cable providers, we were able to do something that the club hadn't been able to do before. We were able to hyper target TV Ads to select zip codes and select channels, which produced far better results. We were able to saturate the market at a much lower cost than before.
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