Direct mail marketing using custom postcards has always been an important marketing channel for many small businesses. This six months long campaign was an exciting opportunity for us to showcase the power of a fully thought through direct mail marketing campaign. Our partnership with high quality data providers enables us in finding, with great accuracy, pet owners that are most likely to make a visit to a veterinary hospital. That, accompanied with the right kind of Ad copy (based on competitor analysis and consumer survey) we were able to get the kind of results that the hospital management team had never seen before. The hospital generated three times more leads than what they were getting from their previous direct mail marketing campaign.
Direct mail marketing can become extremely expensive if it doesn't start producing any results within 3-6 months. Still many direct mail providers try to lock clients for 12 months, without taking any responsibility. We believe, as your trusted marketing partner, it should be our responsibility to make sure that the campaign meets or exceeds your (and our) expectation. So we work relentlessly and never lock you in on long term contracts.
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Tags: case-study,industry:100009,location:Castro Valley+CA,program:Custom Postcards,veterinary marketing