Scottish Highland Gathering and Games is a premier event that happens every year on the labor day weekend. The event is organized by one of the World's oldest Scottish Clubs - The Caledonian Club of San Francisco. The club reached out to us with a need to promote the event using unique new technologies. After careful consideration, looking at their existing marketing mix, we suggested the latest digital TV Ads. Using our local cable TV advertising partners, we were able to run the Ads in specific zip codes and localities. We were also able to track viewerships provided by cable TV's set top boxes. This helped in getting the kind of granular data and optimize the Ads in a way that had never been done before at the club. The data clearly showed the impact TV Ads had on increasing the club's event ticket purchase page visits, and thereby increasing overall online ticket sales.
If you are looking to grow your business using unique and innovative local marketing methods, TV commercials might still be relevant for you! Contact us and we'll be happy to help.