September 3rd, 2020 | Dublin, California - Ellipsis Marketing was the invited guest speaker at the September Economic Development Speaker Series held by The Dublin Chamber of Commerce in partnership with the City of Dublin. Gautam Tandon from Ellipsis Marketing talked about various things small businesses can do to make their Google and Facebook Ad campaigns more effective and profitable. The event was attended by local business owners from the City of Dublin, California and other neighboring cities. The event was held online due to social distancing measures. A recorded copy of the event is available at the Dublin Chamber of Commerce Website.
Key takeaways from the event were -
- While both Google and Facebook are digital Advertising platforms, they are fundamentally very different. Google's content first approach and Facebook's people first approach is what makes them different.
- Six ingredients of a successful Ad Campaign are:
- Candidly defined audience
- Measurable goal
- Realistic budget
- Compelling Ad copy
- Strong sales strategy
- Relentless fine tuning
- Effectively utilizing chamber membership can have profound impact on Ad performance
Video recording of the event is available here: https://www.youtube.com/watch?v=hI4nm6vFKFE&feature=youtu.be
A copy of the presentation can be downloaded here: Winning Google and Facebook Ad Strategies for Small Businesses