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Google Ads for Scottish Highland Gathering and Games

Client: Caledonian Club of San Francisco, San Francisco, CA

Goal: Promote The Annual Scottish Highland Gathering & Games Event via Google Ads


  • A set of creatives were produced using photos and videos from past events.
  • Image and Video Ads were published on Google Display Network and YouTube.
  • Performance was tracked on weekly basis.


  • Over 27% Click Through Rate
  • Increased online and at the gate ticket sale
  • Increased branded organic searches


Tags: case-study,industry:100018,location:Pleasanton+CA,program:Google Ads,non profit ads,event marketing

Gautam Tandon

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