Client: Caledonian Club of San Francisco, San Francisco, CA
Goal: Promote The Annual Scottish Highland Gathering & Games Event via Google Ads
- A set of creatives were produced using photos and videos from past events.
- Image and Video Ads were published on Google Display Network and YouTube.
- Performance was tracked on weekly basis.
- Over 27% Click Through Rate
- Increased online and at the gate ticket sale
- Increased branded organic searches
Tags: case-study,industry:100018,location:Pleasanton+CA,program:Google Ads,non profit ads,event marketing