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Highly Personalized Direct Mail for WM Landscaping

Landscaping Lead Generation Direct Mail Letter

Client: WM Landscaping, Newark, CA

Goal: Find new customers using highly personalized direct mail


  • Each month a list of new home sales from specific neighborhoods was created for sending out direct mail. Those neighborhoods were picked where WM Landscaping already had few customers.
  • Each home received a highly personalized letter, containing personalized content and a map showing nearby WM Landscaping customers. This helped in building trust.


  • The campaign produced much higher conversion rate as compared to sending generic direct mail.



Tags: case-study,industry:100010,location:Newark+CA,program:Custom Postcards,landscaping,lead generation

Gautam Tandon

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