Ellipsis logo in black color

Holiday Party Invitation Postcards for Bay Jewelers

Client: Bay Jewelers, Fremont, CA

Goal: Invite a curated list of high net worth individuals to holiday party & private sale event


  • Invitees were hand picked from a list of prospects and past clients, based on likelihood of jewelry purchase.
  • Custom bi-fold 5x7 size postcard was designed to invitations via mail.
  • A landing page was created. An easy to remember short URL to the landing page was added in the invitation for electronically registering RSVPs.
  • Postcard was printed on thick, premium quality card stock paper.
  • High gloss envelopes were used for mailing the cards.
  • Cards were mailed via First Class USPS mail.


  • Over 40 attendees at the event, generating over $50,000 in revenue
  • Increased customer loyalty


Tags: case-study,industry:100015,location:Fremont+CA,program:Custom Postcards,jewelry,leads,local marketing

Gautam Tandon

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