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How to market your business in May 2021

 

According to the saying, April showers bring May flowers. Here are some ideas to make your marketing bloom in the month of May.

Daily Holidays

From Mother’s Day to Memorial Day and more, May provides plenty of opportunities to get your marketing moving. 

  • Mother’s Day (May 9)- Mother’s Day can be a prime marketing opportunity for any business. Flower shops and bakeries can offer products, and discounts for gift-givers, either on the day or the day before. Salons and spas can create Mother’s Day-themed gift certificates, or offer 2 for 1 deals for mothers and daughters. Any business can combine products and/or services into gift packages for easy gift-giving. With increased Mother’s Day traffic you can hand out coupons that are redeemable at a later, slower time. Preschools can do Mother’s Day projects that the kids can take home. However you decide to celebrate moms, let the world know by posting pictures on social media, making a blog post, or an email newsletter announcement.
  • May 31 is Memorial Day (May 31) - Memorial Day is all about the USA. Anything with the red, white, and blue theme such as recipes, outfits, flower arrangements, etc. provide content that you can promote on your social media pages. You can also use quotes, images, and other material on social media to show your support for those who gave their lives for the country.

Other days in May that can be used for marketing are: 

  • May 1: May Day, Lei Day, and Global Love Day
  • May 2: World Laughter Day
  • May 4: Star Wars Day and Teacher Appreciation Day
  • May 5: Cinco De Mayo 
  • May 15: International Day of Families and Armed Forces Day
  • May 20: National Be a Millionaire Day
  • May 21: International Virtual Assistants Day
  • May 22: International Sherlock Holmes Day
  • May 23: National Lucky Penny Day
  • May 27: Nothing To Fear Day
  • May 30: National Creativity Day

Weekly Holidays

Did you know that May 2–8 is National Small Business Week? Take advantage by running a deal-a-day for the week, promoting different products/services each day. Give out coupons with purchases this week that can be redeemed on another visit to encourage repeat business.  Generate leads by offering valuable small business-themed content in exchange for email addresses. Increase your exposure by using #NationalSmallBusinessWeek and other relevant hashtags in your social media posts and promotions. You can run an online giveaway event where customers post pictures of themselves in your business on your social media pages using a custom hashtag and announce the winner at the end of the week. Be more active in your local small business community. Attend local and SBA events, either in person or online. 

Give back to your community by shopping at, posting reviews, and engaging in social media with other small businesses during the week.

Other weekly holidays include:

  • May 1–7: Choose Privacy Week
  • May 2–8: National Pet Week
  • May 3–7: Teacher Appreciation Week
  • May 3–9: National Wildflower Week
  • May 9–15 is Work At Home Moms Week
  • May 16–22: National New Friends, Old Friends Week
  • May 23–29: National Backyard Games Week

Monthly Holidays

There are also month-long opportunities for marketing that include:

  • National Inventors Month
  • Revise Your Work Schedule Month
  • National Photo Month
  • National Egg Month
  • National Physical Fitness & Sports Month
  • Teen CEO Month
  • National Smile Month
  • Gifts from the Garden Month
  • National Military Appreciation Month
  • Family Wellness Month

 Beyond specific events you can take advantage of these more general opportunities:

  • Warm Weather - Provide information and helpful tips related to your business or run a seasonal sale. Contractors, landscaping companies, and painters should do extra marketing to get new clients for the spring and summer. Increase your SEO with blog posts about seasonal maintenance. Share stories and or pictures of successful jobs and promote them on your website and social media. To build word-of-mouth marketing offer existing clients a discount or incentive for each person they refer who becomes a customer.
  • Flowers - Flower shops can host in-person or online workshops. Also, start or grow your social media pages with pictures of flower creations and a link to your online store or blog. If you’re not a florist you can still spruce up your office, restaurant, or store with flowers. Fresh-cut flowers can add color and life to your space. Buy flowers from a local florist so you can introduce yourself and expand your network for word-of-mouth referrals.
  • Weddings - May is the start of the wedding season and a perfect time to market your business. Caterers, event planners, DJs, photographers, bakeries, and other wedding-friendly services can use social media to engage with customers. Take pictures and share them on your social media pages. If the couple is asking guests to use custom hashtags on social media posts, ask if you can use their hashtag to make your photos easily discoverable by wedding guests and others in their networks. Landscapers can help wedding venue owners improve their property. Fitness and nutrition businesses can provide workouts, recipes, blog posts, and tips to look and feel the best in time for all the picture taking.

Whatever you do, make the most of your May marketing by recapping your events, promotions, and festivities in your next email newsletter or blog post for those who missed out, send thank you and follow-up emails to any new leads, encourage customers to use your custom event hashtag to follow along and/or to help promote it, and post real-time photos of your event on your social media pages.

 

If you want more marketing ideas or help to put together a campaign just contact us!

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Geoff Strauss
Apr/06/2021

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