Live Nation is a premier global entertainment company with branches all over the World. Many of their events provide sponsorship opportunity for local businesses. The goal of this campaign was to identify such businesses and reach out to them via high quality custom designed postcards. We love talking about this case study because it's a perfect example of what all can be done in today's direct mail postcards campaigns. The level of accuracy of data available today is far better than what it used to be 10 years back. Print quality has become better and more affordable. Today you can run direct mail postcards campaign with more accuracy and see much better results.
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