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May Small Business Marketing Ideas


According to the saying, April showers bring May flowers. Here are some ideas to make your marketing bloom in the month of May.

Daily Holidays

From Mother’s Day to Memorial Day and more, May provides plenty of opportunities to get your marketing moving. 

  • Mother’s Day (May 8) - Mother’s Day is a great marketing opportunity. Flower shops and bakeries can offer products, and discounts for gift-givers, either on the day or the day before. Salons and spas can create Mother’s Day-themed gift certificates, or offer 2 for 1 deals for mothers and daughters. Any business can combine products and/or services into gift packages for gift-giving, or give away coupons for a later visit. Preschools can do Mother’s Day projects that the kids can take home. However you celebrate moms, let people know by posting pictures on social media, making a blog post, or an email newsletter announcement.
  • Memorial Day (May 30) - Memorial Day is all about the USA. Anything with a red, white, and blue theme such as recipes, outfits, flower arrangements, etc. provide content that you can promote on your social media pages. You can also use quotes, images, and other material on social media to show your support for those who gave their lives for the country.

Other days in May that can be used for marketing are: 

  • May 1: May Day, Lemonade Day, Mother Goose Day
  • May 2: International Harry Potter Day, Brothers and Sisters Day
  • May 3: Teacher Day, Paranormal Day, Constitution Memorial Day, Eid al-Fitr
  • May 4: Star Wars Day
  • May 5: Cinco de Mayo, Astronaut Day, National Day of Prayer, Hoagie Day
  • May 6: Space Day, No Pants Day, Nurses Day, International No Diet Day
  • May 7: World Fair Trade Day, Fitness Day, International Astronomy Day, Free Comic Book Day
  • May 8: Mother's Day, Coconut Cream Pie Day, Have a Coke Day
  • May 9: Moscato Day, Women's Checkup Day, Lost Sock Memorial Day
  • May 10: Clean Your Room Day, Shrimp Day
  • May 11: Twilight Zone Day, Receptionists Day, Eat What You Want Day
  • May 12: Fibromyalgia Awareness Day, Nutty Fudge Day
  • May 13: International Hummus Day, Apple Pie Day, Crouton Day, Fruit Cocktail Day
  • May 14: Underground America Day, Buttermilk Biscuit Day, Dance Like a Chicken Day
  • May 15: International Family Day, Chocolate Chip Day, Peace Officers Memorial Day
  • May 16: Mimosa Day, Barbecue Day, Do Something Good for Your Neighbor Day, Drawing Day
  • May 17: Cherry Cobbler Day, Walnut Day
  • May 18: Visit Relatives Day, HIV Vaccine Awareness Day
  • May 19: Devil's Food Cake Day, Barber Mental Health Awareness Day
  • May 20: Endangered Species Day, Rescue Dog Day, Bike to Work Day, Pizza Party Day
  • May 21: Armed Forces Day, American Red Cross Founder's Day, Talk Like Yoda Day, Waitstaff Day, World Whiskey Day
  • May 22: Maritime Day, International Day of Biological Diversity, Harvey Milk Day
  • May 23: Taffy Day, Turtle Day, Lucky Penny Day
  • May 24: Brother's Day
  • May 25: May Revolution Day, Wine Day
  • May 26: Blueberry Cheesecake Day, Paper Airplane Day
  • May 27: Road Trip Day, Sunscreen Day, Heat Awareness Day
  • May 28: Brisket Day, Hamburger Day
  • May 29: Paperclip Day
  • May 30: Memorial Day, Mint Julep Day, Creativity Day
  • May 31: Macaroon Day, Smile Day

Weekly Holidays

May 2-5 is Small Business Week. Take advantage by running a deal-a-day, promoting different products/services each day. Give out coupons with purchases that can be redeemed on another visit. Generate leads by offering valuable small business-themed content in exchange for email addresses. Get more exposure by using #NationalSmallBusinessWeek and other relevant hashtags in your social media posts and promotions. You can run an online giveaway event where customers post pictures of themselves in your business on your social media pages using a custom hashtag and announce the winner at the end of the week. Be more active in your local small business community. Attend local and SBA events, either in person or online. 

Other weekly holidays include:

  • May 1-7: Teacher Appreciation Week, Pet Week
  • May 6-12: Nurses Week
  • May 11-17: Brain Injury Awareness Week
  • May 15-21: EMS Week
  • May 23-29: Safe Sun Week

Monthly Holidays

There are also month-long opportunities for marketing that include:

  • ALS Awareness Month
  • Lyme Disease Awareness Month
  • Inventors Month
  • Strawberry Month
  • Pet Month
  • Salad Month
  • Salsa Month
  • Barbecue Month
  • Blood Pressure Month
  • Military Appreciation Month
  • Asian American and Pacific Islander Heritage Month
  • Creative Beginnings Month
  • Jewish American Heritage Month

If you want to learn more about marketing, read our article, “What Is Digital Marketing?”, or contact us.

Tags: marketing ideas, May, cover-story

Geoff Strauss

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