A Town Pizza of San Ramon wanted to increase awareness of their business in the local community through USPS Every Door Direct Mail. However, being a small team, they did not have the time and resources necessary to design, print and mail EDDM postcards, consistently and efficiently, month-over-month.
Ellipsis Readymade EDDM Postcards Program provided A Town Pizza with a pre-assembled team of marketers consisting of a graphic designer, Ad copywriter, and a local USPS Mailing Expert, at a fraction of cost of traditional marketing agencies. The team custom designed postcards with compelling Ad copy. Postcards were printed on both sides, in color, and on high quality card stock paper. They were packaged following USPS’s strict EDDM guidelines and delivered to the right post office at the right time, consistently, month-over-month.
A Town Pizza saw an increase in awareness, new customers, catering orders, and large family orders, without needing to spend their own precious time on marketing or hiring expensive traditional marketing agencies.
Tags: case-study,location:San Ramon+CA,program:EDDM Postcards,industry:100001,direct mail for restaurants