Sending a birthday card or email to a customer or a lead can have a significant impact on your relationships with the person. It is your chance to show and say that you care, that you appreciate the business you have had in the past and that you are interested in working with them again.
Generally more personal and relevant messages produce higher response rates and in the end more future business than other messages. It hardly gets any more personal than a birthday.
For email greetings you can experience open and click rates of up to 2-3 times that of mass emails and up to 5 times more transactions. With the reduction in printed mail and the uncluttering of physical mailboxes, a printed birthday card can generate response rates in the 10%-30% range.
Include a special promotion or coupon and combine Birthday Cards with Emails and you have a sure winner.
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