Caledonian Club of San Francisco wanted to promote their annual Scottish Highland Gathering & Games event to younger generation in San Francisco Bay Area using Twitter. However, being a small non-tech savvy team, they did not have the time and resources necessary to create quality posts and engage with followers on an ongoing basis.
Ellipsis Readymade Twitter Ads Program provided Caledonian Club of San Francisco with a pre-assembled team of marketers consisting of a web copywriter, and a Twitter Ads Expert, at a fraction of cost of traditional marketing agencies. The team custom designed high-quality posts and promoted them on Twitter.
Caledonian Club of San Francisco saw an increase traffic on their ticket sales page, and more turnout from younger generation to their event, without needing to spend their own precious time on marketing or hiring expensive traditional marketing agencies.
Tags: case-study,location:Pleasanton+CA,program:Twitter Ads,industry:100018,social media marketing for non-profit organizations