The first day of Spring is March 20th and this is the month to spring into action with your local marketing. Even if Spring isn’t your thing, there are other marketing opportunities that can help your business bloom. Here are some ways you can restart your success in the month known for new beginnings.
2021 March Marketing Calendar
Entire Month of March: National Nutrition Month
March 5th: Employee Appreciation Day
March 14th: Pi Day
March 15th: NCAA College Basketball Tournament Tips Off
March 17th: St Patrick’s Day
March 20th: First day of Spring
March 27th: Earth Hour
Last Week of March: Easter Shopping Week
First Day of Spring
Think warm thoughts and engage customers with Spring marketing ideas. Spring might seem far away when there’s still snow on the ground but the first day of Spring is March 20 and celebrating the end of winter is a perfect reason to run a sale or promotion. You can use the excitement and fresh-start mindset of Spring to promote special offers. One idea is to develop a free virtual educational event, like an art class or cocktail making seminar, and offer a discount to attendees to encourage sales. No matter what you do, make sure to promote your offer online through channels like your website, social media, and publishing a post to your Google My Business page so that people will discover your business and your offers.
National Women’s History Month
Take time to honor women who have made an impact. Celebrate your female employees by telling their stories on your blog, website, or social media sites. Donate to a women-focused charity and encourage your customers or social media followers to do the same. Ask your clients or social media followers to share their stories of inspiring women. Share inspiring quotes from women. If none of these are what you’re looking for, check out the Women’s History Month website for more information.
Restaurants can create a special menu for the holiday, photographers can offer picture deals and promotions, and flower shops can host virtual floral arrangement classes or post instructional videos. You can even ask your followers and customers to share their Easter dinners, family pictures, and floral arrangements with you on social media so you can share them with your audience!
St. Patrick’s Day
You don’t have to be Irish to celebrate St. Patrick’s Day on March 17! St. Patrick’s Day is a perfect opportunity to dress in green and post on social media. Give customers wearing green a special discount or prize for taking a picture and tagging your business. Make sure to use hashtags so your posts can be found by new followers and promote your business!
Employee Appreciation Day, National Nutrition Month, And More
Take time to show appreciation for your employees with an employee spotlight blog post or social media shout-out. These gestures humanize your brand and make your business more appealing to potential customers.
March is National Nutrition Month, a great time for restaurants, daycares, and fitness centers to market their business. Provide nutrition tips and healthy recipes through blog posts, email, or social media to engage with people. Post recipes and meals on sites like Pinterest and Instagram, or use hashtags like #eatright and #NNM on Instagram and Twitter to get your posts noticed and shared.
The NCAA College Basketball Tournament tips off in March. Try creating a March Madness bracket to go with your business. Restaurants can have a competition of their most popular dishes and encourage customers to vote by ordering one of them. Small businesses can offer a discount to customers wearing something from their favorite school. You can also take pictures of employees getting in the spirit. Post pictures of employees and customers showing their team spirit on social media with hashtags so your posts will reach more people.
Pi Day is March 14th (3.14, it’s a math thing) so celebrate with some actual pie! Educational centers can offer programs about math and host online Pi Day events. Bakeries and restaurants can offer specials on pies or pie baking classes. Encourage social media followers to bake and show off their pies, or just eat some pie and post the pictures. Whether you celebrate Pi or pie, tag all of your posts using hashtag #piday to help people looking for Pi Day specials find your posts.
Earth Hour is Saturday, March 27th from 8:30-9:30 pm. Join in the movement to have an electricity-free hour by participating in your local Earth Hour events, or, if there isn’t one, start something new! Being active in your community is a great marketing strategy and a good way to promote your business.
If you want help implementing a March marketing strategy or more ideas about how to promote your business visit us at Ellipsis Marketing.
Tags: cover-story, March marketing