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The Caledonian Club of San Francisco increases visitor turnout to their event using Ellipsis Readymade Google Ads Program

The Caledonian Club of San Francisco, one of California's oldest Scottish societies, faced a significant challenge. They had been hosting their annual Scottish Highland Gathering and Games for over 150 years, but they were struggling to increase visitor turnout for the 151st event. The event had traditionally been promoted to people of Scottish origin, but with changing demographics and the rise of the internet and social media, they needed to reach a broader audience. Despite their rich history and dedicated community, they needed help to adapt their marketing strategy to the digital age. They turned to Ellipsis Marketing, a small business marketing technology company, to help them navigate this new landscape and promote their event to a wider, more diverse audience. The challenge was set, and the stage was ready for a new approach to marketing the Highland Games.

The Power of Readymade Google Ads Program

With the challenge set, Ellipsis Marketing stepped in with their unique Readymade Google Ads Program. This program was designed to help small businesses like The Caledonian Club of San Francisco reach a wider audience online. It offered a comprehensive Ad strategy consultation, high impact Ad design, and real-time monitoring and improvements.

Ellipsis Marketing, with their deep understanding of the California demographics, designed a holistic digital marketing campaign for the Club. The event was hyper-targeted to people of all ethnicities that had shown interest in sports and events, and were highly likely to attend this kind of event.

One unique incident that stood out was when the Club had last-minute Ad design changes and program updates. Ellipsis Marketing quickly incorporated these changes, ensuring the Ads showed the most accurate and up-to-date information. This level of responsiveness and flexibility was crucial in promoting the event effectively.

Despite a very hot day, the event was a great success for the Club, with more visitors coming in than they had anticipated. The Readymade Google Ads Program had helped them reach a broader audience and increase visitor turnout, proving the effectiveness of digital marketing.

In conclusion, the story of The Caledonian Club of San Francisco serves as an inspiration for other small business owners. In the digital age, traditional marketing methods may not be enough. But with the right tools and support, like the Readymade Google Ads Program from Ellipsis Marketing, small businesses can successfully navigate the digital landscape and reach a wider audience.


Tags: case-study,location:Pleasanton+CA,program:Google Ads,industry:100018,google ads for promoting non-profit events

Gautam Tandon

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