Venus and Mars is a local family owned salon in Walnut Creek. Established more than 20 years ago, the salon is well known in the older demography. Because of lack of presence on Social Media, the salon was unable to attract newer, younger generation. We love talking about this case study because we got an opportunity to start "clean slate". In today's day and age, it's rare to find a business that does not have a Facebook page. When social media experts start working on any business's Facebook page, one of the biggest problems they face is "cleaning up the old mess". We got lucky because there was no such mess to deal with.
While Facebook makes it really easy to post and publish content, any "real marketer" will tell you that that's not really marketing. True marketing happens by carefully understanding your client's products, and intimately knowing their customers and competitors. Our deep understanding of marketing and its application in Social Media helped us in not only creating a professional looking Facebook page for the client, but also growing their followers by over 700% within a very short span of time.
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Tags: case-study,industry:100014,location:Walnut Creek+CA,program:Social Media Marketing,salon marketing