GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
Menu
GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
Product Ads
Product Ads are targeted ads that help sellers showcase specific products to potential customers on Amazon. These ads primarily appear on Amazon’s search results pages, product detail pages, and other relevant areas within the platform. Product Ads are effective for sellers looking to drive potential customers directly to their product pages, increase visibility for individual items and improve sales. They work best for sellers who already have well-optimized product listings and are looking to enhance visibility in Amazon’s highly competitive marketplace. Includes setup, monitoring and constant improvement to maximize results.
Analytics, Reporting and Ongoing Performance Optimization
Amazon Ads include sophisticated tracking and analytics technology, which can tell us if the ads are working as intended and what adjustments should happen to increase the performance. Performance is dependent on many uncontrollable factors and requires constant adjustments. Your program includes ongoing monitoring and optimization.
Amazon Remarketing
Amazon shoppers who have already visited your product pages or interacted with your brand on Amazon without making a purchase, have shown a real interest in your products. With Amazon Ads, you can retarget those same shoppers by showing your ads again on Amazon or on the Amazon Display Network of third-party websites.
Landing Page
With a landing page, potential new customers clicking your Amazon Display Ads through Amazon’s Demand-Side-Platform can be redirected to a page with detailed descriptions of your business, products and special offers. This add-on includes one webpage hosted on our domain our your own website domain with up to 3 royalty free photos, 200 words of text and a contact form with a submit button. Additional advanced landing page features are available.
Display Ads
Display Ads appear outside of Amazon’s core shopping pages, typically on third-party websites and apps, as well as on Amazon-owned sites such as IMDb or Amazon’s Fire TV. These ads allow advertisers to reach users even when they are not actively browsing Amazon for products. Potential customers can be targeted with Display Ads based on browsing behavior, interests and demographics. They are ideal for brand awareness, reaching customers beyond Amazon’s own website and retargeting users who have shown interest in your products but haven’t yet made a purchase. These ads are effective for building brand recognition, encouraging users to come back and complete purchases, and promoting products to a broader audience. Includes setup, monitoring and constant improvement to maximize results.
Additional Amazon Ad Types
Include additional Amazon Ads of the type not available as part of our standard or optional add-on features.
Additional Amazon Ads within the selected standard Amazon Ad type
Include additional campaigns and ads to increase the coverage or performance of the program.
Amazon started during the first dotcom wave as the world’s first successful online bookstore. Today, Amazon is the world’s largest online product marketplace for selling and buying almost any type of product.
Anyone who has products available for sale in any country, in which Amazon has a presence, can post them on their user profile, as long as they are willing to pay the hefty fees when sales are completed. Unless you are selling unique niche category products, you will be facing a lot of competition from vendors selling products similar to yours. Customers may likely not be presented with your products as a solution to their product search because of the sheer number of sellers.
Amazon Ads can help resolve this. They work similarly to Google Ads. You can target shoppers based on intent, behavior, interests as well as demographic profile on Amazon and on their Advertising Network of their own and third-party partner websites. Your products will be given priority and higher visibility over products not promoted by ads when Amazon algorithms select which product options to show to shoppers. This will result in more traffic of potential customers to your product pages. For the most common types of Amazon Ads, you pay only when someone clicks on your ads and is redirected to your product page. The more you are willing to pay for each click, the more visibility and clicks you will get.
The big advantage with Amazon Ads over other digital ads, is that Amazon is one of the most recognizable brands in the world. Amazon attracts a lot of shoppers and ads are shown only to shoppers already browsing Amazon for purchase options. They just need to be redirected to your products.
We are a small marketing technology business committed to overcoming the challenges of competing against large companies with big budgets. As a small business, we provide affordable, high-quality web and marketing services to help other small businesses thrive.
