GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
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GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
Custom Visual Design for Printed Postcards
Print design made for the specific postcard size that you will using. Our design focuses on aesthetics, readability and communication, ensuring that the final printed postcards convey the intended message effectively while looking visually appealing. The design process includes 3 rounds of minor design revisions. Final designs will be delivered in digital jpg/jpeg, png or pdf formats ready to print on your selected postcard size.
Handling of Printing and Mailing using your own target list
White glove handling of the printing and mailing process using your preferred print house and account. Set up of printing for selected postcard dimensions, finish and other details. Uploading your target list of direct mail recipients with names and address information to deliver to appropriate USPS locations for postal delivery.
Advanced segmentation target list
Development of segmentation and target list of direct mail recipients based on advanced segmentation criteria such as demography, geography, preferences, data modeling, habits, purchasing history and many more. White glove handling of the printing and mailing process using your preferred print house and account.
Landing Page
With a landing page, direct mail postcard recipients can access detailed descriptions of your business, products and special offers of the campaign using a landing page link typed on the postcard. This add-on includes one webpage hosted on our domain our your own website domain with up to 3 royalty free photos, 200 words of text and a contact form with a submit button. Tracking and reporting of program performance based on landing page activity. Additional advanced landing page features are available.
Personalized Direct Mail Postcards delivered by USPS is an effective, tangible and measurable way to reach potential customers and increase brand awareness and potential sales. Visually compelling postcards, targeting the right audience, including an offer and a strong call-to-action generate much higher responses and conversions than most other types of advertising.
Printed postcards delivered to a targeted list of individuals and households is a classic type of advertising. With most advertising having shifted to digital channels, mailboxes have become less crowded, making it easier to stand out. While it is easy to scroll past, filter or completely ignore most digital ads without ever looking at them, there is a physical element to postcards. They are touched and handled by recipients emptying their mailboxes, which makes a well-designed and appealing postcard hard to ignore.
Postcards does come with a higher price-tag than most digital advertising, but considering the higher response and conversion rate and brand building effect, they can be well-worth the extra cost.
Postcards can be sent to an existing list of high-potential leads or to a new list of recipients based on detailed target criteria such as location, demography, interests and many more. They are particular well-suited for sharing discounts and special deals, event invitations, seasonal promotions and business announcements such as a new business opening.
The process of designing, printing and delivering postcards can be a collaboration between us at Ellipsis and you as the owner. You can reduce your cost by assigning a minimal number of tasks to us or let us handle the entire process for you.
We are a small marketing technology business committed to overcoming the challenges of competing against large companies with big budgets. As a small business, we provide affordable, high-quality web and marketing services to help other small businesses thrive.
