Every Door Direct Mail Postcards (EDDM)

Ellipsis Every Door Direct Mail Postcards (EDDM)Program

Starting $95/-

Use Every Door Direct Mail Post Cards to target select neighborhoods with special messages and offers

Our Every Door Direct Mail Postcards (EDDM) Program includes some Standard features and some Add-On features. Standard features are included by default because we believe you will need them to get the best out of this program. Add-On features can be added on top of standard features depending on your unique needs. Not everyone needs them so they are not included by default.

Standard Features (included in all Ellipsis Every Door Direct Mail Postcards (EDDM) Programs)

Custom Visual Design for Printed Postcards
Print design made for the specific postcard size that you will using. Our design focuses on aesthetics, readability and communication, ensuring that the final printed postcards convey the intended message effectively while looking visually appealing. The design process includes 3 rounds of minor design revisions. Final designs will be delivered in digital jpg/jpeg, png or pdf formats ready to print on your selected postcard size.

Optional Features (cost extra)

Handling of Printing and delivery of all final printed postcards to your business location
White glove handling of the printing process using your preferred print house and account. Set up of printing for selected postcard dimensions, finish and other details. Shipping from Print House to your location.

Advanced USPS Target Delivery Area Selection
We will use the USPS EDDM online tool to choose specific routes or postal delivery areas, based on demographic or geographic criteria defined by you. Upload USPS target area selection to print house and link to the printed post cards ready for bulk delivery at the appropriate post office by you.

Landing Page
With a landing page, EDDM postcards recipients can access detailed descriptions of your business, products and special offers of the campaign using a landing page link typed on the postcard. This add-on includes one webpage hosted on our domain our your own website domain with up to 3 royalty free photos, 200 words of text and a contact form with a submit button. Tracking and reporting of program performance based on landing page activity. Additional advanced landing page features are available.

Apart from the standard and optional features mentioned above, we can always accommodate customized features per your specific requirements, often at no extra cost! So, if you don’t see something specific that you’d want to include in your Every Door Direct Mail Postcards (EDDM) Program, don’t worry, call us and we’ll get you covered.

Recent examples of our Every Door Direct Mail Postcards (EDDM) Program in action!

Wondering how Ellipsis Every Door Direct Mail Postcards (EDDM) Program could help you?

KEEP IN MIND

Ellipsis Every Door Direct Mail Postcards (EDDM) Program is a partnership between you, the business owner, and us, Ellipsis. You are the expert in your own business. We will of course build, maintain and support this program with as little help from you as possible, but in order for us to do so, we want to learn as much as possible about your business and need some input from you, especially in the beginning. This is what we need you to take care of –

Provide us with your detailed postcard design preferences, ideas, examples, references or links
Description of the audience for the program and the objective of the print media
Criteria for selecting neighborhoods or areas to target
Specific message(s), special offer and calls to action to include in the design
Ability to deliver final printed postcards with USPS Delivery area selection to the appropriate post office
Selection of specific postcard dimensions, finish etc.
Give us administrative access to your Print House account, if you select to have us handle the printing
Your basic business and product information
Original photos to use in the print design
Your objectives for the program
Your performance expectations for the program
Your-sign-off on final postcard design, landing page, USPS Target Delivery Area Selection and print costs

SOME KEY FACTS ABOUT THE ROLE OF Every Door Direct Mail Postcards (EDDM) IN SMALL BUSINESS MARKETING

EDDM (Every Door Direct Mail) are Direct Mail Postcards delivered by USPS to selected carrier routes or zip codes. The program generates much higher responses and conversions than most other types of advertising. It included visually compelling postcards including an offer and a strong call-to-action.

The postcards used and the process of designing them are identical to the Direct Mail Postcard program, but targeting, pricing and distribution are different. No mail list is required. With this program, entire neighborhoods, areas or specific streets can be targeted, meaning that you will be using segmentation criteria applicable to the whole area as opposed to selecting individuals based on individual criteria. Postcards CANNOT be personalized or addressed to individual recipients or households. These limitations make it faster, simpler and cheaper for USPS to process and deliver thus reducing your program cost.

Similar benefits applicable to Direct Mail Postcard programs apply to EDDM programs. With most advertising having shifted to digital channels, mailboxes have become less crowded, making it easier for postcards with appealing offers and messages to stand out. Contrary to most digital ads, you cannot scroll by or filter mail in your mailbox. The postcards are touched and handled by recipients emptying their mailboxes, which makes a well-designed and appealing postcard hard to ignore.

While EDDM postcards are priced lower than direct Mail Postcards, the cost is still higher than most digital advertising, but they have a much higher response rate, conversion rate and brand-building effect, making them well-worth the extra cost in most situations.

EDDM postcards are particularly well-suited for local businesses targeting their entire area of business promoting discounts and special deals, events, seasonal promotions and business announcements such as a new business opening.

The process of designing, printing and delivering postcards can be a collaboration between us at Ellipsis and you as the owner. You can reduce your costs by assigning a minimal number of tasks to us. While we can design, print and deliver the batch of completed postcards to your location, you will be responsible for delivering the batch to your local post office in charge of delivering the postcards to final recipients