GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
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GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
Image Ads
Image Ads are Facebook’s most basic and versatile Ad format. You have probably boosted your Facebook posts and learned the hard way that it doesn’t work. The correct way of running Facebook Ads is by setting up a properly planned Ad Campaign.
Enhanced Ad Performance Tracking
If your website allows, a Meta Pixel will be added to it to track pageviews and conversions from your Facebook Ads program.
Analytics, Reporting and Ongoing Performance Optimization
Ongoing monitoring, reporting of results using Facebook performance metrics and continuous optimization of the ads to maximize performance.
Facebook Retargeting
We can retarget people who have visited your website or engage with your content or brand on Facebook or Instagram with Facebook/Instagram Ads to nurture prospects who have shown interest but may not have taken further action. A Facebook Pixel will be installed on your website or landing pages to track and target your website visitors with Facebook Ads
Landing Page
With a landing page, potential new customers clicking the ad will be redirected to a page with detailed descriptions of your business, products and special offers. This add-on includes one webpage hosted on our domain our your own website domain with up to 3 royalty free photos, 200 words of text and a contact form with a submit button. Additional advanced landing page features are available
Facebook Video Ads
Video Ads take your advertising to the next level and help you present and demonstrate your products and services. Video Ads require good quality video and video editing. We use high quality royalty free videos or your own original video with eye-catching messaging overlayed on top of the video.
Facebook Instant Experience Ads
Instant Experience is a full-screen experience which opens after someone taps your ad on a mobile device. You can think of it like a mini website highlighting your products and services. A Collection Ad is a type of Instant Experience that is geared towards helping you advertise and sell products easily. They work well because the user doesn’t have to leave Facebook. We will set up a fully functional instant experience Ad for you and continue to optimize it for better results.
Additional Facebook Ads within the selected standard Facebook Ad type
Include additional campaigns and ads of the included ad types, to increase the coverage and/or performance of the program
The world of social media platforms has become very crowded and competitive. When it comes to running social media ads, there are many platform options available. When selecting the best platform for your Social Media Advertising program, several criteria should be considered such as the platform size in terms of number of users, the geographical location of users, match of user profile with your business, products and services, the types of communication and posts used on the platform and of course the cost of advertising.
If you are promoting fairly generic products and services to a wide profile and consumers in the US, Facebook Ads should be your choice. Facebook, owned by Meta, is by far the largest social media platform with over 3 billion monthly world-wide users. In addition, Meta also owns Instagram with 2 billion monthly users, which gives you access to run the same ads on both platforms.
The objective of running Facebook Ads is to increase brand awareness, drive traffic to your website, generate new leads and ultimately boost your sales. Facebook gives you options to run many different types of Ads, which can be shown in user feeds, in different locations across the Facebook platform, on other Meta platforms and on the Audience Network of third-party mobile apps and sites. Any ads run on Facebook can also be run on Instagram or on Instagram alone for that matter, at no additional cost, just with the selection of a button during setup.
Facebook has access to a lot of user data, allowing for highly targeted ads based on demographics, location, interests, behavior and data modeling. Payment options include Pay-Per-Click and Pay-Per-Impression. The higher the bid or budget per impression or click, the more impressions or clicks you will get. A maximum set budget per click or bundle of impressions will control the cost and the performance.
We are a small marketing technology business committed to overcoming the challenges of competing against large companies with big budgets. As a small business, we provide affordable, high-quality web and marketing services to help other small businesses thrive.
