GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
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GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
Google Search and Display Ads
Consumers looking for specific products or services can search for the them on online search engines like Google and Bing using keywords or sentences describing their needs. Google Search Ads are among other things based on keywords as well as target consumer profiles. If the profile of your ads match the profile of a consumer, the specific search made by the consumer and the budget allocated to the Google ads program, your text-only ad may be presented to the consumer as a solution to the need. If the consumer clicks on your ad, they will be redirected to your website or landing page and you will be charged for the click by Google. Google Display Ads will show your text and image ad to consumers browsing certain websites within Google’s extensive partner network, matching the profile of your ads. Similarly to Search Ads, they will be redirected to your website or landing page and you will be charged for the click by Google, if they click your ad. By default this program includes one Google Ads and Display Ads Campaign, with up to five Ad Groups and up to five Ads per Ad Group. Any necessary image editing will be charged separately. Google Maps ads can be included. They will move your Google Business page to the top of local search listings for selected keywords.
Remarketing
With Google Ads Remarketing, consumers who have visited your website or landing page after clicking your Google Ad, will be shown your display ad on certain websites within Google’s extensive partner network, as a reminder. A Remarketing Tag will be added to your website or landing page to make this happen.
Analytics, Reporting and Ongoing Performance Optimization
Google Ads include sophisticated tracking and analytics technology, which can tell us if the ads are working as intended and what adjustments should happen to increase the performance. Performance is dependent on many uncontrollable factors and requires constant adjustments. Your program includes ongoing monitoring and optimization.
Google Video Ads
Google Video Ads are similar to Google Display Ads. Instead of showing a static image, your YouTube Video Ads will be shown on relevant Google’s display network sites. Includes one YouTube Ads Campaign, up to three Ad Groups, and up to two Ads per Ad Group. Video editing will be charged separately.
Landing Page
With a landing page, potential new customers clicking the your ad will be redirected to a page with detailed descriptions of your business, products and special offers. This add-on includes one webpage hosted on our domain our your own website domain with up to 3 royalty free photos, 200 words of text and a contact form with a submit button.
Additional advanced landing page features are available
In case your campaign may need advanced features on the landing page, perhaps such as integrations with other third party systems, we can absolutely do that at additional cost.
Additional Google Ads Campaigns and/or Ad Groups
Additional campaigns and ad groups to increase the reach or performance of the program.
Google Ads is one of the most effective types of advertising available for small businesses. They can be very powerful, but they are not for everyone. For a business with a local customer footprint, they can be very successful, but competing nationally against competitors with deep advertising pockets, it can be challenging and expensive. For certain types of businesses, ad clicks can be very expensive due to the high level of competition and Google’s pricing model. We will evaluate each case separately before enrolling you in a program.
For a small business, Google Ads offers several key benefits. They allow you to reach specific audiences based on location, interests, demographics and search behavior, ensuring your ads are seen only by potential customers. You can set a daily ads budget to control costs and with Google’s pay-per-click (PPC) model, you pay only when someone clicks your ad, and. Google Ads provides detailed performance metrics, helping to track and analyze clicks and optimize your ads. A Google Ads program will increase your visibility by placing your ads at the top of search results or on relevant websites across Google’s partner network, driving visitors to your website for each click on your ads.
Google Maps Ads are particularly useful for small businesses with a local customer footprint. They are location-based ads that allow businesses to promote their products directly on Google Maps, bringing your business to the top in local business searches.
Google Ads will generate immediate results, but only for as long as you pay Google to run them. The impact will in most cases disappear as soon as you stop.
We are a small marketing technology business committed to overcoming the challenges of competing against large companies with big budgets. As a small business, we provide affordable, high-quality web and marketing services to help other small businesses thrive.
