GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
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GROW YOUR SMALL BUSINESS AFFORDABLY AND WORRY FREE WITH FULLY MANAGED WEBSITES AND ADS
Sponsored Content Ads
Sponsored Content is an advertising format that allows you to promote your business content directly in the LinkedIn feed, making it look like regular posts. These ads can include articles, blog posts, videos and other forms of rich content. They are ideal for brand awareness, thought leadership, lead generation, and driving traffic to your website or landing pages.
Analytics, Reporting and Ongoing Performance Optimization
Ongoing monitoring, reporting of results using LinkedIn performance metrics and continuous optimization of the ads to maximize performance.
Remarketing
We can remarket to/retarget people who have engaged with specific LinkedIn ads, posts, or videos posted on your profile. This can help you nurture prospects who have shown interest in your brand but may not have taken further action, keeping your brand top of mind. A LinkedIn Insight Tag can be installed on your website or landing pages to target your website visitors with LinkedIn Ads.
Landing Page
With a landing page, potential new customers or leads clicking the ad can be redirected to a page with detailed descriptions of your business, products and special offers. This add-on includes one webpage hosted on our domain our your own website domain with up to 3 royalty free photos, 200 words of text and a contact form with a submit button. Additional advanced landing page features are available.
Messaging Ads
Sponsored Messaging ads allow you to send personalized messages directly to LinkedIn members’ inboxes. These ads are more direct and conversational than other ad formats, which makes them ideal for a more personalized outreach or to deliver exclusive offers. These ads are best for lead nurturing, event invitations, exclusive offers, or outreach to potential customers in a more personal, less formal way.
Text and Dynamic Ads
Text and Dynamic Ads are a collection of ad types that are designed to be eye-catching and often more compact than other formats. Text Ads are small, simple ads that appear on the sidebar of LinkedIn’s desktop platform. They consist of a short headline, a brief description, and an optional image. Dynamic Ads are a more visually engaging version of Text Ads. These ads dynamically personalize the content based on the LinkedIn member’s own profile information, like their photo, company name, etc. They are both great for building brand awareness, driving more followers to your LinkedIn page or encouraging users to engage with specific content or job listings.
Additional LinkedIn Ad Types
Include additional LinkedIn Ads of one of the 3 types – Content Ads, Messaging Ads or Text and Dynamic Ads.
Additional LinkedIn Ads within the selected standard LinkedIn Ad type
Include additional campaigns and ads to increase the coverage or performance of the program.
LinkedIn is primarily a networking platform for business professionals, making it for B2B (business-to-business) marketing, job recruitment, thought leadership promotion and professional development. This does not mean that B2C (business-to-consumer) promotions of personal products and services would not work well on LinkedIn, it just takes the right type of product or service. Otherwise you will be better off advertising on one of the many alternative social media platforms used primarily for exchanging personal information.
Similar to Facebook Ads, LinkedIn Ads can be placed in user’s feeds as sponsored posts or in sidebars on the user interface.
LinkedIn has rich user data, which allows for very detailed targeting based on location, demographics, interests, skills, work experience, education, business details and many more. Payment options include Pay-Per-Click and Pay-Per-Impression. The higher the bid or budget per impression or click, the more impressions or clicks you will get.
Because most users use LinkedIn for business related activities, information and job search. It excels most other social media platforms in brand building, establishing business and jobs connections, sharing updates about your business and other business related topics and well as promotion of professional events.
We are a small marketing technology business committed to overcoming the challenges of competing against large companies with big budgets. As a small business, we provide affordable, high-quality web and marketing services to help other small businesses thrive.
