The Caledonian Club of San Francisco, a cherished institution since 1866, is renowned for its annual Scottish Highland Gathering and Games. This historic club, dedicated to celebrating Scottish culture, has found a modern ally in Ellipsis Marketing’s Google Ads program. By leveraging search and display ads, along with remarketing strategies, the club has successfully increased ticket sales for its iconic events.

Ellipsis’s approach ensures that the club’s promotions reach the right audience, capturing the interest of those searching for unique cultural experiences. The remarketing feature keeps the club’s events top-of-mind for potential attendees, gently reminding them of the excitement awaiting at the games. This partnership has not only enhanced the club’s visibility but also strengthened its ability to share Scottish traditions with a wider audience, ensuring the legacy of the Caledonian Club continues to thrive.