How Just BBQ Grills Built an Online Store That Homeowners Find on Google

Just BBQ Grills sells grills and outdoor kitchen equipment straight to homeowners. We built them a consumer store where shoppers can browse, compare and send a quote request for exactly the setup they want, and Google now sends it more than 1,300 visits a year.

The Challenge

Buying an outdoor kitchen is a big decision. Homeowners want to see the products, picture them in their own backyard and trust the seller before they spend. The business already had a website for its dealers and contractors, but that site speaks to the trade, not to a family planning a backyard project. Homeowners needed a store of their own.

What We Did

• Built a separate consumer store, designed for homeowners rather than the trade, alongside the LION BBQ Grills dealer site we also run.
• Organized the full catalog the way shoppers think: BBQ islands, built-in and free-standing grills, side burners, storage, refrigerators and accessories.
• Let shoppers see the real thing, with a gallery of finished backyard projects, product photos and videos.
• Made buying easy: shoppers add what they want to a cart and send it as a quote request, so the team can price exactly the setup they want.
• Answered questions before they’re asked, with articles, FAQs, warranty, shipping and delivery, and returns all on the site.

The Results

• More than 1,300 visits a year from Google searches, from homeowners looking for grills and outdoor kitchens.
• Quote requests that arrive ready to act on, with the products already chosen.
• The right website for each customer: one for homeowners, one for dealers and contractors, both run by us.

What This Means for Your Business

If you sell to more than one kind of customer, one website rarely fits them all. A store built for your end customers, with real photos and an easy way to ask for what they want, turns browsers into buyers.

Want a website that sells to your customers? Explore our Website Program →
No long contracts and no pushy sales pitch. Just an honest answer about what your website should be doing for you.

More of this story: LION BBQ Grills, their dealer site