Listings in Online Maps and Directories
Online citations/listing of your business information in large reputable online directories will build credibility with search engines such as Google and make you look like an active and legitimate business, when search engine algorithms select which businesses to list as solutions to searches performed by consumers using same search engines to search for products or services which will fulfill their needs using specific keywords. If the search keywords match your website, you will stand a bigger chance of getting your business listed as a possible solution to consumer keyword searches. Included in the program are listings and ongoing updates of your business information, descriptions, photos etc. in the top 4 standard online directories for your business type and location such as Google Business, Bing, Yelp, Yellow Pages etc.
Additional listings in Online Maps and Directories
Online Listing and ongoing updates of business information, description, photos etc. in addition to the 4 standard online directories included in the standard feature.
Search Engine Optimization or SEO is one of the most difficult types of marketing available to master. It is also one of the most efficient, lasting and affordable options if you get it right.
In short, it is a way of manipulating the online presence of your business, in particular your website, to appear as relevant, valid and active as possible to online search engines, to gain the highest possible search rank. The higher your search rank, the higher the likelihood of search engines directing potential customers looking for services and products offered by you, to your website and not the sites of your competitors. The most popular search engine world-wide and United States used for 90% of all searches is Google followed by Bing with 4% share. What makes SEO challenging is that Google Search Ranking is based on their proprietary advanced technology algorithms which are not released to users and constantly changing.
We operate with 3 types of SEO. On-page, off-page and technical SEO. If you subscribe to an Ellipsis website, your site will be built according to technical SEO standards including content and features following on-pages standards. Our competitors offer many advanced off-page SEO features at very high price points, the effect of which we find questionable. We offer, what we believe to be the ONE most affordable and efficient option available. Where Google Ads works almost immediately, SEO takes time to mature and show results. SEO is very affordable and once it has matured it requires minimal investments and maintenance, whereas Google Ads are costly and will stop generating new business almost immediately after stopping the program.
If you have additional Marketing Budget available after allocating budget to your website, we recommend SEO as your second program.
We are a small marketing technology business committed to overcoming the challenges of competing against large companies with big budgets. As a small business, we provide affordable, high-quality web and marketing services to help other small businesses thrive.