How Kiki Brows Gets About 240 Calls a Month From Google Across Four Salons

Kiki Brows’ Google listings were a mess, with duplicate listings and out-of-date information. We cleaned them up and keep them active. Now Google sends their four salons about 240 calls and nearly 400 direction requests a month.

The Challenge

For a salon, the Google listing is often the first thing a customer sees, and often the only thing. Kiki Brows had four locations, and their listings had duplicates, stale information and no recent activity. Customers could find the wrong listing, the wrong hours or no reason to choose them over the salon down the street.

What We Did

• Cleaned up all four listings, for San Ramon, Hayward, Danville and Blackhawk, so each one shows the right address, hours and details.
• Merged the duplicates, so customers and Google see one accurate listing per salon, with all of its reviews in one place.
• Keep the listings active with regular posts, so they stay fresh and keep showing up.
• Connected each listing to its own page on the website, so people who want to know more land on the right salon.

The Results

• About 240 calls a month from Google, across the four salons.
• Nearly 400 direction requests a month: people on their way in.
• Nearly 900 visits to the website from the listings in just a few months.
• A lot more walk-ins and appointments. The owner is very happy.

What This Means for Your Business

If you have more than one location, every listing is its own front door. Duplicates and old information split your reviews and confuse customers. Getting each listing right, and keeping it active, is one of the most affordable ways to bring more people through the door.

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More of Kiki Brows’ story: Their website