The City of Dublin, CA created "Discover Dublin Shop Local" Facebook page for encouraging local residents to shop local. This was a fun filled social media project that ran for 12 days around Christmas. Each day we handpicked a few local businesses and promoted them on the Discover Dublin Shop Local Facebook page. Each post was carefully written with unique content, mentioning businesses using their Facebook page, including their business logo, and relevant hashtags. The effort gave small local businesses in Dublin huge, and much needed visibility. We are very proud and honored to be part of this Discover Dublin Shop Local Campaign.
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Tags: case-study,industry:100002,location:Dublin+CA,program:Social Media Marketing,Facebook