September means that summer’s over, it’s back to school time, and back to marketing your business with these local marketing ideas.
The biggest dates in September are Labor Day, and the National Day of Service and Remembrance but there are other marketing opportunities that include the following.
- Labor Day (Sept. 6) - Focus on local marketing and a better Google ranking to attract more customers. Host a Labor Day sale or mention your loyalty program in your newsletter and on your website.
- Positive Thinking Day (Sept. 13) - Use this day to cheer up, motivate, encourage, compliment, thank, help, inspire, or anything else positive. Dentists can focus on smiles, physical therapists on recovery, and interior designers on decorating, just to name a few.
- First Day Of Fall (Sept. 22) - The number of light and dark hours is the same today and it’s the official end of summer. It’s an opportunity to publish blog posts, promote products, and share social media images about fresh starts and new beginnings.
- Good Neighbor Day (Sept. 28) - Do some outreach across your social media pages and local network to recognize other local businesses or hold a contest where people can nominate good neighbors for a prize.
Here are ideas for other days in September.
- September 1: No Rhyme (Or Reason) Day
- September 2: World Coconut Day
- September 3: Lazy Mom’s Day
- September 4: Wilderness Day
- September 5: International Day Of Charity
- September 6: Read A Book Day
- September 7: Google Day
- September 8: International Literacy Day
- September 9: Wonderful Weirdos Day
- September 10: Swap Ideas Day
- September 11: Patriot Day and National Day of Service and Remembrance
- September 12: Day of Encouragement
- September 14: Live Creative Day
- September 15: Online Learning Day
- September 16: Working Parents Day
- September 17: International Country Music Day
- September 18: Respect Day
- September 19: Talk Like A Pirate Day
- September 20: String Cheese Day
- September 21: World Gratitude Day, International Day Of Peace
- September 22: American Business Women’s Day
- September 23: Snack Stick Day
- September 24: Punctuation Day
- September 25: One-Hit Wonder Day
- September 26: Forget-Me-Not Day
- September 27: World Tourism Day
- September 28: Right To Know Day
- September 29: Coffee Day
- September 30: International Podcast Day
If you’re looking for week-long ways to market your business, try these.
- Sept. 1-7: International Enthusiasm Week, Self-University Week
- Sept 6-10: National Payroll Week
- Sept. 19-25: Build A Better Image Week, National Indoor Plant Week, International Women’s E-Commerce Days, National Dog Week
- Sept. 26-Oct. 2: National Keep Kids Creative Week
You can even plan a month-long promotion that might include blog posts, sales, social media posts, contests, and more with these.
- Self Improvement Month - Host a virtual challenge for your followers with a daily self-improvement call to action. Ask people to share favorite books, places, or activities that inspire them to grow. Encouraging followers to interact and give feedback on your social media pages builds customer loyalty and community.
- Childhood Cancer Awareness Month - Try hosting a fundraiser where you can sell T-shirts that support a child or the cause in general and encourage photo sharing to include your online audience.
- Food Safety Education Month - A chance for health specialists and restaurants to promote their services, share best practices, educate people, and promote healthy foods.
Here are some other ways to market for the whole month.
- Life Insurance Awareness Month
- Nat’l Prosper Where You Are Planted Month
- Be Kind To Editors & Writers Month
- International People Skills Month
- International Self-Awareness Month
- National Fruit and Veggies Month
- Shameless Promotion Month
- Healthy Aging Month
- Women’s Friendship Month
- National Sewing Month
Looking for more ways to market your business? Try these September themes.
- Back To School - Run student discounts, a back-to-school promotion, or offer back-to-school-themed products. Generate buzz on social media to reach college students or join with student organizations for virtual events.
- Fall Harvest - Corn stalks and hay bales from a local farm (or farmer’s market) make great decorations outside of a brick-and-mortar store. Take pictures of your fall-themed decorations and products to share on your social media pages and Google My Business profile. Include creative hashtags to increase engagement and reach of your posts.
- Moving Day - Many people move in September, making it a good time for movers, furniture stores, and other moving-related businesses to make sure their website and listings are optimized for Google’s local search so people can find them.
Summer may be over but the time for Fall marketing is just starting and Ellipsis Marketing can help!
Tags: cover-story, September marketing