How Email Kept Ayak's Helping Hands' Donors Close, and Changed When the Mission Did

A nonprofit runs on relationships. We ran email for Ayak’s Helping Hands, keeping donors up to date on the work in South Sudan and reaching out to local businesses to raise funds. When the organization’s goals shifted, we shifted with them.

The Challenge

Donors give again when they see what their money does. But for a small nonprofit, writing and sending regular updates is one more job on a long list. Ayak’s Helping Hands also needed a way to reach local businesses for fundraising support, without Ayak making every contact by hand.

What We Did

• Added a newsletter signup to the website, so supporters could join with one click.
• Sent regular updates, turning the organization’s news and stories into emails automatically.
• Ran fundraising outreach to local businesses, asking for support and partnerships.
• Planned it all around the organization’s goals, not a fixed package.

The Results

• Donors who stayed informed about schools, health care and scholarships in South Sudan.
• A fundraising channel to local businesses, without extra work for Ayak.
• A plan that changed with the mission. When the nonprofit’s goals shifted, email was no longer the best use of its budget. We said so and adjusted, and Ayak still runs the website with us today.

What This Means for Your Business

Your best supporters are the ones you already have. A regular email keeps them close and reminds them why they care. The right partner doesn’t just keep sending emails. They work with you on what your organization needs right now, even when that means doing less.

Want to stay close to your supporters? Explore our Email Marketing Program →
No long contracts and no pushy sales pitch. Just an honest look at what email could do for you.

More of Ayak’s Helping Hands’ story: Their website