How Ayak's Helping Hands Traded a Broken Website for One That Raises Support

Ayak’s Helping Hands was held back by a badly designed, broken website. We rebuilt it, added online donations and keep it up to date, so Ayak can focus on building schools and health care in South Sudan.

The Challenge

Ayak Mithyang is a former refugee from South Sudan, and she founded Ayak’s Helping Hands to bring schools and health care to people back home. The mission was strong, but the website wasn’t. It was badly designed and broken, and the organization was struggling with it. When a donor or partner looks you up and finds a broken site, they move on.

What We Did

• Rebuilt the website from the ground up, so it tells Ayak’s story and the organization’s mission clearly.
• Added online donations through PayPal, so supporters can give in a few clicks.
• Gave every way to help its own page: volunteering, corporate and nonprofit partnerships, the Tomorrow’s Hope Scholarship and more.
• Manage it and keep it updated, with news and stories, so Ayak doesn’t have to.

The Results

• A website that helps instead of hurting. Ayak tells us it has helped her a lot.
• Giving takes a few clicks, from anywhere in the world.
• A client who trusts us with all of her ventures. Ayak has since brought us her businesses, Today’s Homecare and Mama Loves Daycare, and referred Santino Akot to us too.

What This Means for Your Business

A broken website does more damage than no website. It tells people you’re not serious. Fixing it, and making it easy to give, buy or get in touch, is one of the fastest ways to win back trust. And when someone else keeps it up to date, you stay focused on your mission.

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More of Ayak’s Helping Hands’ story: Email marketing