Listings Optimized for Search Engines and AI Assistants
More and more customers don’t just search anymore, they ask. “Who’s the best plumber near me?” AI assistants like ChatGPT, Google’s AI Overviews and Gemini, Microsoft Copilot and Siri answer those questions using the same trusted sources search engines rely on, starting with your business listings. Included in the program are setup, claiming and ongoing management of your business on the 4 sources that matter most for local search and AI recommendations:
AI assistants recommend businesses they can clearly understand and trust, so we go beyond simply getting you listed:
Additional Listings in Industry and Local Directories
Listings and ongoing updates of your business information, descriptions, photos etc. in directories specific to your industry and area, in addition to the 4 standard listings included in the standard feature. Every additional trusted source that confirms your business details makes it more likely search engines and AI assistants will surface and recommend you.
Search Engine Optimization or SEO is the work of making your business easy to find, understand and trust online. It is one of the most difficult types of marketing to master, and also one of the most efficient, lasting and affordable options if you get it right.
Search is changing. Alongside the familiar list of links, customers now get direct answers from Google’s AI Overviews, ChatGPT, Gemini, Copilot and Siri. These tools don’t replace SEO, they build on it. They pull from the same business listings, reviews and website content that search engines use, and they favor businesses whose information is complete, consistent and confirmed by multiple trusted sources. What makes this challenging is that both search rankings and AI answers are driven by proprietary, constantly changing algorithms, which is exactly why getting the fundamentals right matters most.
We operate with 3 types of SEO: on-page, off-page and technical SEO. If you subscribe to an Ellipsis website, your site will be built according to technical SEO standards, with content and features following on-page standards. Many agencies sell expensive off-page SEO packages whose results are hard to measure. We focus on what we believe is the most affordable and effective foundation: accurate, optimized listings on the sources search engines and AI assistants trust most. Where Google Ads works almost immediately, SEO takes time to mature and show results. But once it has matured, it keeps working with minimal investment and maintenance, whereas Google Ads will stop generating new business almost immediately after stopping the program.
If you have additional Marketing Budget available after allocating budget to your website, we recommend SEO as your second program.