What Yelp Ads Taught a Local Pizzeria About Spending Smart

A Town Pizza tried Yelp Ads to bring in more dine-in and delivery orders. We set the ads up, fine-tuned them and measured everything, and because we measured honestly, the owner knew exactly where their marketing dollars were working and where they weren’t.

The Challenge

A new owner was working to turn around a struggling pizza restaurant. Every marketing dollar had to count. Yelp is where many diners go to decide where to eat, so it was worth testing: could ads there bring in more dine-in guests and delivery orders?

What We Did

• Set up the Yelp Ads to reach hungry locals searching for pizza and dinner options nearby.
• Fine-tuned them continuously, adjusting the targeting and the message so the budget went to the people most likely to order.
• Measured the results against the goal, more dine-in and delivery orders, not just views and clicks.

The Results

• An honest answer. The ads didn’t deliver the order growth the owner was hoping for. We told the owner that plainly instead of telling them to keep spending.
• Money moved to what worked better. With clear numbers, the owner could put their limited budget into channels that worked better for them, like their Google listing and neighborhood mailers.
• Trust. The owner valued that we were straight with them. They stayed on great terms with us and still refer other business owners our way.

What This Means for Your Business

Not every channel fits every business, and that’s okay. What matters is finding out quickly and honestly, so you don’t keep pouring money into something that isn’t paying back. A good marketing partner will tell you when an ad isn’t working, even if it means less ad spend.

Wondering whether Yelp Ads would work for your business? Explore our Yelp Ads Program →
We’ll give you a straight answer before you spend a dollar.

More of A Town Pizza’s story: Mailers to 7,000+ homes (EDDM) · Getting found on Google (SEO) · Facebook Ads