How Cleaning Up a Messy Google Listing Brought A Town Pizza New Customers

Hungry customers couldn’t trust what Google told them about A Town Pizza. Duplicate listings showed the wrong information, and they were sending business away. We cleaned it all up, and soon customers were telling the owner, “We found you on Google.”

The Challenge

When someone wants pizza tonight, they don’t browse. They search “pizza near me”, glance at the map, and call or drive to whatever looks right. A Town Pizza had a hidden problem: several duplicate listings on Google, each with different, incorrect details. Wrong information means a customer who calls a dead number or shows up at the wrong hours, and that customer goes to the chain down the street instead. Most owners never even know it’s happening.

What We Did

• Tracked down every duplicate listing and had the extras merged or removed, so there was one clear, trustworthy A Town Pizza on Google.
• Corrected the details that matter at dinner time: address, phone number and hours, so the information customers saw was the information that got them through the door.
• Kept their listings consistent across Google Maps and the major directories. Google rewards businesses whose information matches everywhere by showing them more often.

The Results

• One clean, accurate listing instead of a confusing set of duplicates.
• New customers who found them on Google. The owner regularly heard it from customers: they had found A Town Pizza on Google.
• More customers arriving on their own, without paying for an ad each time.

What This Means for Your Business

Before you spend a dollar on advertising, make sure customers can find you, and that what they find is right. Duplicate or outdated listings quietly cost local businesses customers every day, and fixing them is one of the most cost-effective things a restaurant can do.

Not sure what Google is telling people about your business? Explore our SEO Program →
We’ll check your listings and tell you exactly what needs fixing.

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