How Nurse Next Door of East Bay Grew Into Two New Territories With Local Ads That Cost a Third as Much

Nurse Next Door of East Bay was paying about three times more for franchise marketing that wasn’t bringing in local families. Since switching to us, their ads have brought in more than 800 calls and care inquiries, and the business has grown enough to add two more territories and more staff.

The Challenge

Like many franchise owners, East Bay’s owners relied on the marketing company their franchise provided. It was expensive, and it was built for a national audience, not for families in their corner of the East Bay. The calls weren’t coming, and the business was struggling. They heard about us through the Dublin Chamber of Commerce, another business we work with, and decided to try something different.

What We Did

• Made them stand out locally. A franchise shares a name with dozens of other locations. We studied the local competition and built ads and offers around what makes this team different, for the families in their towns.
• Built them their own landing page. Instead of sending people to a cookie-cutter franchise page, every ad leads to a page we designed that tells the owners’ own story, with a simple way to request care or download a free guide.
• Grew the campaign as the business grew. When they expanded, we rebuilt the ads for the larger area and the new services. We didn’t keep running a plan they’d outgrown.
• Checked in regularly, and made sure the leads were real. Ad reports can look great while the phone stays quiet. We work closely with the owners to make sure what the numbers say matches what’s actually happening at the office.

The Results

• More than 800 calls and care inquiries from the ads, including families asking for an appointment and others downloading the free care guide.
• About a third of the cost of the franchise-provided marketing they had before.
• Two more territories and more staff. The business grew enough to expand.
• The first of four. East Bay’s owners were happy enough to recommend us to other franchise owners, and we now work with four Nurse Next Door locations across California.

What This Means for Your Business

Being part of a big brand doesn’t mean your marketing has to be generic. Families choose a local team they trust, and one new home-care client can be worth well over ten thousand dollars. Marketing that shows what makes your location different is how you win them.

Want ads that bring in local customers, not just clicks? Explore our Google Ads Program →

No long contracts and no pushy sales pitch. Just an honest look at what your ads should be doing.

More from the Nurse Next Door owners we work with: East Bay: Email Marketing · Napa Valley: Google Ads · Napa Valley: Getting found on Google (SEO) · Fresno: Google Ads · Santa Monica: Google Ads