How a Brand-New Nurse Next Door Franchise in Napa Valley Gets About 30 Calls and Care Requests a Month

Nurse Next Door of Napa Valley started from zero: new owners, a new territory, no customers yet. With ads and a landing page built for their area, they’ve received nearly 900 calls and care requests, about 30 every month.

The Challenge

Buying a franchise gives you a well-known name, but it doesn’t give you customers. The Napa Valley owners were starting fresh, with a territory that stretches across Napa, Santa Rosa, Auburn and Yuba City. They needed families in each of those towns to find them, call them and trust a new local team. They’d heard about our work from another franchise owner, so choosing us was easy.

What We Did

• Built them their own landing page, telling the new owners’ story in their own design, with a simple form to request care and a free care guide for families who aren’t ready to call yet.
• Created ads for each part of a big territory. Families in wine country and families in Yuba City search differently. We wrote ads for the people and the competition in each area.
• Showed up on Google Maps as well as in search, so families looking for care nearby find them, call them or get directions in one tap.
• Worked side by side with the owners, checking that the inquiries were real families who needed care, and adjusting the ads as the business found its feet.

The Results

• Nearly 900 calls and care requests from the ads, including more than 450 appointment requests through the landing page.
• About 30 new calls and requests every month, steady, month after month.
• More than 120 families have downloaded the free care guide, staying in touch until they’re ready.

What This Means for Your Business

A new business can’t wait years to be found. With one home-care client worth well over ten thousand dollars, the right ads pay for themselves quickly, as long as every dollar goes toward the local people who actually need you.

Starting something new, or ready to grow? Explore our Google Ads Program →

No long contracts and no pushy sales pitch. Just an honest look at what your ads should be doing.

More from the Nurse Next Door owners we work with: Napa Valley: Getting found on Google (SEO) · East Bay: Google Ads · East Bay: Email Marketing · Fresno: Google Ads · Santa Monica: Google Ads