How Nurse Next Door of Fresno Gets About 20 Calls a Month by Putting Its Ad Budget Where It Works

In Fresno, families who need care pick up the phone. So that’s where we put Nurse Next Door of Fresno’s ad budget. The ads now bring in about 20 calls and care requests every month, more than 400 so far, and the number keeps climbing.

The Challenge

Fresno’s owners came to us on the recommendation of another franchise owner we work with. Their territory covers a wide stretch of the Central Valley, from north Fresno into Tulare and Kern counties, and families there behave differently from families in the Bay Area. A one-size-fits-all franchise campaign would have missed that.

What We Did

• Watched how local families actually reach out. We noticed early that in Fresno, the best leads come by phone, not online forms. So we built the ads around one-tap calling.
• Put the money where the results are. Instead of spreading the budget thin, we kept moving it toward the ads and searches that make the phone ring.
• Built them their own landing page with their story and a simple way to request care, for families who prefer to reach out online.
• Wrote ads for their area, with the towns, competition and families of the Central Valley in mind.

The Results

• More than 400 calls and care requests from the ads.
• About 20 every month, with more calls each year than the year before.
• They recommended us too. Fresno’s owners introduced us to the Santa Monica franchise, which is now also a client.

What This Means for Your Business

Good marketing doesn’t force every business into the same mold. It finds out how your customers like to reach you and makes that easy. When one home-care client can be worth well over ten thousand dollars, every extra call that turns into care adds up fast.

Want your phone to ring more? Explore our Google Ads Program →

No long contracts and no pushy sales pitch. Just an honest look at what your ads should be doing.

More from the Nurse Next Door owners we work with: Santa Monica: Google Ads · East Bay: Google Ads · East Bay: Email Marketing · Napa Valley: Google Ads · Napa Valley: Getting found on Google (SEO)