How Bay Jewelers Climbed to the Top of Google Maps

Bay Jewelers’ business information was wrong on directory after directory across the web. We cleaned it all up, and helped them show up at the top of Google Maps when local families search for a jeweler.

The Challenge

Families shopping for a custom engagement ring or an heirloom piece usually start with a quick search, then pick one of the jewelers at the top of the map. Bay Jewelers had incorrect listings on many directory sites, with mismatched details scattered across the web. When the information doesn’t match, Google can’t trust it, and it shows another jeweler first.

What We Did

• Found every listing. We made a full list of the directories where Bay Jewelers appeared and checked each one.
• Corrected them all, so their name, address, phone number and details are the same everywhere. Consistency is one of the strongest signals Google uses to decide who to show first.
• Fixed problems Google itself had flagged on their website, including an error on their jewelry repair page, and set up the tools to catch the next one early.
• Followed through. Some directories need manual review before changes go live. We tracked each one until it was done.

The Results

• At the top of Google Maps, where local buyers actually choose.
• Thousands of people reaching their website from Google search in just a few months, without paying for a single click.
• Business won back. Together with their new website, getting found again helped Bay Jewelers win back the customers they had lost over the years.

What This Means for Your Business

You can be the best jeweler, plumber or dentist in town, but if your listings are wrong, Google will send people to someone else. Fixing your listings is one of the highest-value, lowest-cost things a local business can do, and it keeps working long after the work is done.

Want to be the first name local customers see? Explore our SEO Program →
We’ll check your listings and tell you exactly what’s holding you back.

More of Bay Jewelers’ story: Their website · Holiday event postcards · Facebook