How Today's Homecare Launched a Home Care Business Families Can Trust

Today’s Homecare was a brand-new home care agency in San Diego County. We built its website from scratch, so families can see every service, learn who’s behind the care and reach out in a few clicks, and caregivers can apply to join.

The Challenge

Choosing someone to care for a parent at home is one of the hardest decisions a family makes. A new agency has to earn that trust before the first phone call. Today’s Homecare was starting from zero, with no website and no name online. It’s Ayak Mithyang’s own business, born from the joy of caring for her own parents.

What We Did

• Built the website from scratch, telling the founder’s personal story so families know why this agency exists.
• Laid out every service clearly, from bathing and companionship to medication reminders, meals and rides to appointments.
• Made it easy to take the next step, with a client intake form, an appointment request and a contact page.
• Helped them hire, with a careers page and an online caregiver application.

The Results

• A new agency ready to serve families across San Diego from its first day.
• Families can start online, with intake and appointment forms that reach the owner right away.
• A steady way to find caregivers, through the online job application.
• A client who keeps coming back. Today’s Homecare is one of several ventures Ayak has built with us, alongside Ayak’s Helping Hands and Mama Loves Daycare.

What This Means for Your Business

In home care, trust is everything, and it starts online. A website that tells your story, explains exactly what you do and makes it easy to reach you does the first part of the job before you ever pick up the phone.

Launching a care business? Explore our Website Program →
No long contracts and no pushy sales pitch. Just an honest answer about what your website should be doing for you.