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A Town Pizza Sees Consistent Orders From Every Door Direct Mail

Every Door Direct Mail (EDDM for short) is a cost effective postcard mailing program offered by USPS. Using this service you can reach your target audience for just 17c per address. USPS's own targeting tool is a great place to start. It helps in identifying mailing routes based on basic things such as household income. What makes this campaign different from any other EDDM campaign is our ability to find out the right mailing routes better than anyone else. We achieved better targeting by applying many other targeting criteria on top of USPS mailing routes. Using a mix of third party data, existing A Town Pizza customer data, advertising data, and our targeting technology, we were able to find the right mailing routes that would deliver best conversion.

EDDM is cost effective, but making it produce better results requires going beyond what USPS tools provide. If you are doing what all others are doing, then you will get the results that all others are getting. If you want to do better, you need to do things differently. And that's exactly what we specialize in.



Gautam Tandon

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