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Caledonian Club of San Francisco makes their 152nd Games Event a success with highly targeted TV Ads

Once upon a time, in the bustling city of San Francisco, there was a prestigious organization known as The Caledonian Club. This club had a rich history of hosting an annual event, The Scottish Highland Games and Gathering, for over 150 years. However, as times changed, so did their audience. The club found itself facing a challenge - how to promote their 152nd Games to a wider, more diverse audience, beyond just people of Scottish origin. They decided to use TV commercials, but didn't know how to target the right audience. That's when they turned to Ellipsis Marketing, a small business marketing technology company, for help. The club hoped that with Ellipsis' expertise, they could successfully reach out to potential attendees through TV commercials and make their event a grand success.

Ellipsis Marketing to the Rescue

With the challenge at hand, Ellipsis Marketing stepped in with their unique TV Commercials Program. This program was designed to target specific demographics and zip codes, ensuring that the commercials reached the right audience. Ellipsis handpicked over 14 local TV stations that resonated with the diverse audience The Caledonian Club wanted to reach. The commercials were scheduled to air at specific times, maximizing their visibility.

One of the key features of the Ellipsis TV Commercials Program that benefited The Caledonian Club was the advanced geo-targeting. This ensured that the commercials were shown in select zip codes and neighborhoods that matched the club's target audience profile. Additionally, Ellipsis offered affordable ad production, creating high-quality commercials without straining the club's budget.

During the campaign, there was a last-minute change in the event's program. The club needed to update the information in the commercials immediately. Ellipsis Marketing, understanding the urgency, quickly incorporated the changes, ensuring the commercials provided the most accurate and up-to-date information. This incident showcased Ellipsis' commitment to their clients and their flexibility in handling unexpected situations.

The result? The 152nd Scottish Highland Games and Gathering was a grand success, with more visitors than anticipated. The club was able to reach a wider, more diverse audience, thanks to Ellipsis Marketing's TV Commercials Program.

In conclusion, no matter the size or nature of your business, effective marketing is key to reaching your target audience. And with the right partner like Ellipsis Marketing, you can navigate the complexities of marketing and make your business a success.

 

Tags: case-study,location:Pleasanton+CA,program:TV Commercials,industry:100018,TV Ads for promoting events

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Gautam Tandon
Feb/19/2024

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