Live Nation wanted to send high quality postcards to their VIP list for promoting their events and sponsorship opportunities. However, being a small team, they did not have the time and resources necessary to design, print and mail postcards in a timely manner.
Ellipsis Readymade Custom Postcards Program provided Live Nation with a pre-assembled team of marketers consisting of a graphic artist, a postcard copywriter, and a direct mail expert, at a fraction of cost of traditional marketing agencies. The team designed a high-quality postcard, printed it on thick card stock, and mailed it in a timely manner.
Live Nation was able to send high-quality postcards to their list on time and generate donation inquiries, without needing to spend their own precious time on marketing or hiring expensive traditional marketing agencies.
Tags: case-study,location:Concord+CA,program:Custom Postcards,industry:100002,direct mail postcards for promoting events