Business owners and managers who use social networking platforms effectively can promote their products and services in powerful ways. Facebook page is one of those ways you can connect with your target audience and build a huge fan base for your brand. Facebook started as a way of young adults and students to connect online. Over the years, the platform has become a staple for both startups and established brands. Here are the reasons you should have a Facebook page for your brand.
1. Learn a thing or two about your audience
A Facebook page gives you the chance to communicate directly with consumers. It is like a focus group because your followers know about your brand and visit your page to learn more about it. They expect to get useful information from your page. And this is your opportunity to collect helpful information about them as they interact with your brand.
Besides, Facebook Insights offer useful details about your followers and their interactions on your brand’s page. Your target audience can tell you more about what they need or expect from your brand through comments, feedback, and other forms of interactions.
2. Your competition is already doing it
Well, doing something just because your peers are doing it is never a good enough reason. However, when it comes to social networks, not having a presence on Facebook and other social media platforms can cost you many opportunities, particularly if your competitors are also using social media to connect with their target audience.
Most of your customers are also looking for social interaction. If you don’t connect and engage them, your competitors will. And that means losing your clients.
3. Facebook is good for referral traffic
Your brand’s Facebook page is an effective way to direct traffic to your website. Besides, your links, posts, and other actions contained on your page offer more information about your brand, and this could stir the users' curiosity to check your website.
4. Humanize your brand
Genuine communication and social connections are an essential part of social media. Having a Facebook page offers you the chance to attach a name, face, and personality to your company. Also, it lets you reveal the human side of your brand through one-on-one conversations, nonbusiness interactions, and personal tidbits.
5. Get in front of your target audience each day
Most Facebook users visit the platform daily. Updating your status regularly, sharing videos and links allows you to connect your audience every day. As of 2019, there were more than 2.4 billion active Facebook users. This number continues to increase as more businesses and individuals sign up for the tech giant’s services. Having a Facebook page for your company means connecting with fans globally.
A branded Facebook page is a powerful strategy to reach a wider audience, create brand awareness and drive growth.