Do you recall the famous movie, You have Got Email? The film where Tom Hanks and Meg Ryan fell in love after exchanging a couple of emails? That movie hit theatres in the late 1990s, but it still demonstrates the power of email marketing and why email is among the most common communication tool in today’s society.
According to a study done by Adobe, millennials append approximately 6.4 hours daily checking and responding to their emails. And it’s not just millennials who prefer email communication. Many people check their emails while eating, use the bathroom, or while working out.
Email marketing is an effective form of communication between your company or brand and your target audience. It is a cost-effective solution for keeping in touch with your customers, finding new ones, communicating with your target audience, and growing your brand. Here are the top five reasons your business can benefit from email marketing.
1. Most consumers prefer emails
The most probable reason most consumers prefer communicating with brands via emails is that this form of communication is permission-based. The people in your email list signed up because they wanted to get regular updates from you, and they’re interested in learning a thing or two about your brand. This makes email marketing a very effective strategy to reach out to your customers.
Indeed, a study conducted by Marketing Sherpa reveals that 72 percent of consumers choose to receive promotional messages from brands via emails.
2. Email marketing allows you to reach many mobile consumers
Today’s consumer is becoming more mobile, proving another reason email marketing is perfect for reaching your clients. Sure, not all consumers shop via smartphones. However, most of them check their emails from iPads, tablets, and smartphones.
Sending and reading emails are among the popular activities for most smartphone users. Studies show that email activities surpass web browsing, Facebook app activities, and other apps for directions and maps. The growing popularity of email on smartphones and other mobile devices has made email marketing a perfect tactic for businesses.
3. A good email marketing strategy is cost-effective
Most small businesses often work with a limited budget. Thus, they must find the most affordable and effective ways to reach and engage their target audience. Generally, email marketing is an affordable digital marketing technique that requires minimal investment for any business to get started.
It is also inexpensive to maintain this strategy over time. This allows small businesses to get more from every dollar spent in email marketing.
4. Email marketing integrates perfectly with other marketing techniques
You can set up an email marketing campaign to meet your marketing goals and support other campaigns as well. That means you can get the most out of your marketing budget.
For instance, a well-created email marketing strategy integrates perfectly with social media marketing. If you choose to run a social media contest, drum up the excitement for the campaign via email. Besides, you can grow your social media audience by adding CTAs and social media buttons within your email content.
5. Email marketing has many features
There’s no doubt social media marketing is a hit now. However, it has its limits too. For example, social media ads and posts have limited fields and number of characters. Thus, you’re forced to convey your brand message in a short manner.
Emails, on the other hand, are more interactive. You can use the HTML features, personalize the content, and include all forms of media you wanted to share with your audience.
Email marketing is a cost-effective marketing strategy that could benefit your business. However, it is easy to get caught up in the intricacies of creating an email marketing campaign that works for your brand and audience. There is a lot of learning and perfection involved, but there is also the opportunity to drive ROI and overall business growth. In this case, it would be best to call in the big guns – email marketing experts.